INSIGHTS Online Podcast

Learn the fundamentals of internet marketing to increase your streaming shows' reach. Delve into Internet marketing fundamentals, including SWOT analysis in Internet Marketing, Research, Real-Time Marketing, Brand Management, Social Media, SEO Basics, Capturing Leads, and Website and Campaign Characteristics. Produce and distribute dynamic content, build followers through active engagement, be constantly ready at the right time and place, and use suitable media. Remember that you are building a community with a personal touch and brand championship, and share widely to empower your internet marketing drive. Knowing that content is king, blog profusely interacts with your audience through webinars and constantly monitors their reaction. Be relevant and original in your content generation, using powerful keywords and offering stakeholders value proposition, including your frequent followers and repeat listeners and viewers. Your internet marketing campaign should be tailored for your audience and viewers, using powerful words.

The live show took place on the evening, Tuesday, the 23rd of July 2024, at COMETSA Radio Worldwide (CRW), presenting Unit 23, Conduct 18 - Promoting the Show on Social Media Platforms. THE PERSPECTIVE: With the knowledge gained from the show, the practitioners can effectively use social media marketing techniques to promote your digital broadcast. Please familiarise yourself with the various social media platforms. The unit's objectives are to understand different social media platforms, identify the audience, monitor and measure performance, and consider pros and cons before making decisions. 

Respectful: This describes how the host, co-host, or anchor conducts the show. This behaviour must be acceptable to all the stakeholders, especially the listeners and viewers. The starting point can only be the values and principles of the platform or those of the host, co-host and anchor, or those of the programme or the show. The question is who judges whether the show or the programme is respectful. The audience is the first to respond to the show, which needs to be more respectful. They will either leave the show or send comments on that fact.
Interactive: This is the nature of the show or the programme. Regular listeners or viewers will most likely expect it to be interactive if that is how the show or programme was branded or positioned when it was introduced. The show might be interactive among the co-hosts or with the listeners. This might happen through calling in or sending messages via chats. At a minimum, it must be a two-way exchange of views, thoughts, opinions and messages. The listeners or viewers must experience it as such. Once one party is dominant at the expense of the other, it might be viewed as disrespectful.

Master the art of projecting yourself as the show host, co-host and anchor. Build your social learning skills as part of your continuous professional development and life-long learning culture. Setting the Right Group Dynamics: Communicating, Collaborating, Sharing of Best Practices, Refining Ideas, Diversity Builds Knowledge, and Social Interactions.

The host, co-host, and anchor of the digital online streaming show carry much weight when it comes to the trust and authenticity of the show. Emotional Intelligence (EQ) is the foundation for such a capability. Authenticity starts with self-awareness and self-knowledge. But it does not end there. You must manage yourself effectively and assert yourself progressively in your relationships. Tools that you may apply to achieve this include, among others, journaling, meditation, mindfulness, identification of emotional triggers, breathing techniques, and taking a breath.

The Journey from Mahikeng to Paris: Omphile Leepile's Inspiring Story! This is a unique International Exchange & Further ETD Abroad Show episode on COMETSA Radio Worldwide (CRW). This exciting event featured Mr Omphile Leepile from Mahikeng, Northwest Province, South Africa, pursuing an MSc in Management of Technology – Information Systems (MoTIS) at ESIEE Paris, France. The show provided valuable insights into the experiences and challenges students studying abroad face. We explored Omphile’s journey in depth.

Understand the importance of mobile phone etiquette in a professional setting, especially during the live streaming session. You may have to integrate your handset as streaming equipment or as background and studio communication support. We are discussing the do’s and do n’ts that must be observed. There are acceptable practices that advance the objectives of streaming. Look at the trends and imagine the future role of mobile phones in the AI era. 

We want you to know that you should develop your presence and focus to engage your audience and guests. Life constantly demands our attention, but when we become fixated on the past or worried about the future, we often miss vital information in our present situations. Cultivating a state where you are constantly aware of your present moment is not impossible, but it takes practice. Nevertheless, by learning to abide in the present, you acquire a sense of perspective that can allow you to learn from the past without overwhelming you with resentment and regret and plan for the future without overwhelming you with anxiety or sadness. MINDFULNESS is a state of mind where you are fully conscious and engaged in the present moment and with the demands of the present moment. NB: Recent studies have found that incorporating mindfulness practice in our lives can increase positive emotions, improve the immune system, and reduce stress. The different approaches to mindfulness meditation typically focus on three attributes: (1) Your Body, (2) Your Breath, and (3) Your Thoughts.

Attention Management increases the ability to focus attention, which can be done at the individual and organisational levels. To understand attention management, people must know where they concentrate most. Most experts divide attention into four zones: (1) Intentional: - when working intentionally, people plan strategically and prioritise their activities. (2) Responsive: - people are responding to the world around them in this area. (3) Interrupted: - people spend too much time answering messages and handling situations that interrupt their work. (4) Unproductive: - occurs when people waste time at work. Unless you are on a scheduled break, checking Facebook and chatting is unproductive.
Attention CEO: The CEO guides the direction of their companies. The attention of a CEO will determine the attention management of an organisation. CEOs must focus the attention of their employees on ways to drive business and move the company in the right direction. Modern CEOs face the dilemma of attracting and keeping employees' attention. Understanding the different types of attention and implementing attention management techniques will allow CEOs to motivate employees towards more tremendous success. To accomplish this, CEOs must focus their expectations on (1) Internal Attention: - paying attention to internal procedures, and (2) External Attention: - focusing on objects outside the organisation.

Focus on Attention Management: It increases the ability to focus attention, which can be done at the individual and organisational levels. To understand attention management, people must know where they concentrate most. Most experts divide attention into four zones: (1) Intentional: - when working intentionally, people plan strategically and prioritise their activities. (2) Responsive: - people are responding to the world around them in this area. (3) Interrupted: - people spend too much time answering messages and handling situations that interrupt their work. (4) Unproductive: - occurs when people waste time at work. Unless you are on a scheduled break, checking Facebook and chatting is unproductive.
Attention CEO: The CEO guides the direction of their companies. The attention of a CEO will determine the attention management of an organisation. CEOs must focus the attention of their employees on ways to drive business and move the company in the right direction. Modern CEOs face the dilemma of attracting and keeping employees' attention. Understanding the different types of attention and implementing attention management techniques will allow CEOs to motivate employees towards more tremendous success. To accomplish this, CEOs must focus their expectations on (1) Internal Attention: - paying attention to internal procedures, and (2) External Attention: - focusing on objects outside the organisation.